Etta Loves was born, and this year launched their US presence as well! Creating the only baby products in the world designed alongside an Orthoptist (A.K.A. expert in children’s vision) -- putting science at the core of everything they do, Etta Loves, and Jen its founder have a truly unique mission. Read her story, and how she manages life as a working mom.

If you’re reading this, hoping to gain some insight into your hopes and dreams for your son or son’s futures, I endeavor to give you the following:

• A glimpse into how this modern working mom (me!) is trying to raise my son

• Camaraderie in the son-parenting journey

• Solace in the knowledge that we’re all doing the best we can

• A community of like-minded parents hoping for better for their sons in this complicated world

What do I wish for my son? So many things, but here are the ones I pray for the most.